How to hire staff for your funnel business
In this post we’re going to explore how to hire staff for your funnel business. We’ll also look at when the right time to hire staff, how much you should pay them and where you can find them.
I guarantee that by the end of this post, you’ll want to hire another team member AND you’ll be way more confident in how to go about it.
You’re scaling your income faster
Businesses can’t scale unless you have people helping you. Your funnel business relies on you being able to grow and delegate tasks to other people.
The problem comes when you don’t know how to hire staff or if you’ve had a bad experience in the past. One of the biggest reasons that funnel businesses fail to grow and scale, is because the owner refuses to get off the tools and hand over delivery to someone else.
If you’re always the one delivering the work, you’ll struggle to increase your time/income ratio. You can call yourself the director or owner, but you’re still trading time for money.
Instead, when you’ve hired 2, 3 or more team members, you’re scaling your income faster than you could do by yourself.
No one does as good a job as me
When it comes to hiring team members, there are 2 massive misconceptions that funnel businesses have.
- I won’t be able to find anyone that does as good a job as me
- I can’t afford to hire anyone because if work dries up I’ll have to fire them
Both of these sound like reasonable objections. Unfortunately, neither of them are true.
1. I won’t be able to find anyone that does as good a job as me
Have you ever looked at another agency or designer, who’s built funnels or sales pages or squeeze pages and thought “man, they’re so good. I’ll never be as good as that?”
We always compare ourselves to others and would rank our own skills in comparison. But you’re telling me in the same breath that you can’t hire someone because you can’t find anyone as good as you? Well which is it? They can’t both be true. Either there are people who are better than you, or there aren’t.
The hesitation we feel when we think about hiring, is due to fear of the unknown. We rationalise our fears by telling ourselves that if we hire other people, they’ll do a bad job. If they do a bad job we’ll have to issue refunds and your reputation will be damaged.
This rarely happens to such an extent. The absolute worst is that you’ll have to redo the work. The REASON that hired people don’t do a good job is because A) you didn’t vet them enough and test their abilities or B) your job description and process wasn’t clear enough.
If you have a strong, clear process and hire the right person, they’ll do a great job.
2. I can’t afford to hire anyone because if work dries up I’ll have to fire them
Imagine hiring someone, only to have to let them go weeks later because you can’t afford to pay them. Not only would it be embarrassing, but you’d gain a reputation as someone who doesn’t pay their staff.
My question to you is, why are you hiring full time staff? There are dozens of freelance marketplaces where you can hire people for a few hours or days.
You can have regular contracts with team members to have them do a task once a week for an hour. So, you’d only pay them once a week for an hour. That takes the pressure off your expenses and let’s you scale at your own pace.
In the industry, this is called “elasticity” or being elastic. It means expanding when you need the resources and shrinking when you don’t.
Hiring staff for your funnel business the right way
So it’s clear that you need to hire staff. But where do you start? How do you know where to find them and what should you spend? That’s what we’ll cover below.
Write out your process
This is the most critical part. Whatever you want done, you need to have a very clear and specific outcome in mind. It’s no good just to post for a job to “create a Facebook campaign” or “write me a sales letter”.
What you need is a set process that someone can follow. A good rule of thumb is that if you can do it in your sleep, someone else should do it for you.
We use Loom or Camtasia or Zoom to record our screens and demonstrate exactly the process we need done. This shows every task that we need to get done inside a job and shows the viewer how to do the job.
Or we’ll write out the exact process and create a task list with actions and results. We’ll use Process.st to document our process and provide a platform for someone to follow instructions.
What this does is standardise results and reduce the margin for error. It also highlights elements with your process that you might need to work on.
When we post a job, we ask our applicants to confirm that they’ve watched the video or read the process and if they can replicate the task exactly.
Tasks that can be outsourced
Here are some of the tasks that we get help with. Some are longer term and more permanent, others are one off jobs.
- Creating Facebook campaigns
- Uploading blog posts
- Sourcing images and creating graphics
- Writing blog content
- Transcription and editing
- Page design
- Page building
- funnel building
- sales letter writing
- email campaign creation
- email automation building
essentially, any task that you do, that you taught yourself, someone else can probably do. One of the biggest roadblocks that funnel businesses face, is thinking that they can’t teach someone else to do their job for them. If you’ve learned how to do it, then someone else can learn how to do it.
If you think that your method is so specific to you, then it’s never going to be profitable or scalable.
One of the reasons we built Beaver Funnels the way we did, was to make the funnel building process more structured. Decide the objective of the funnel, create the page structure, create a page templates, then insert the content.
But to start with, if you really want your funnel business to grow, you must look at tasks that you know you could teach and outsource.
Hire when you need it
At no point in the hiring process, is anyone telling you you must hire full-time staff. You can absolutely hire people to work with you and for you, as and when you need it.
It’s really important to know and remember that you can hire when it’s right for you and only pay people when you have work coming in.
For example if you have a new project, it might be that many of the tasks can be outsourced to someone else. Think about outsourcing tasks like hosting setup, page structure and content uploading.
Give a small test task that doesn’t matter
In order to protect ourselves, when working with a new hire, we’ll ask them to do a small task that doesn’t really matter. This means that if they do a bad job, it’s not going to massively affect the business.
If you can’t afford to hire someone to do a task that doesn’t really need doing, understand that what we’re trying to do is test their ability and communication style.
If they do the task to a reasonable standard, follow your process and instructions, and frequently communicate with you. You know that they are probably a good candidate to hire.
Small tasks that don’t really matter include uploading blog posts, sourcing images and booking calendar appointments.
Ask the new hire how they are planning on doing the work before you give them the job, and get an answer from them that explains the process that they’re going to follow.
Give them a small task that you’ll do as well
Once someone’s proved themselves that they are suitable for a hiring role give them a small task that you’ll do alongside them.
This could be something like a newsletter, email automation, or simple squeeze page design.
It means that you’ll do the task with them at the same time, not necessarily letting them know that you’re also doing it, and it mitigates all risk.
Around this point, people tend to think that it’s cheaper just to do the work themselves. But what we’re doing is slowly building up the scalable process, executed by somebody else. If you want to scale your funnel business, you need to get other people doing the work.
When they complete the work compare it against your own and ask yourself if it’s good enough to sign off on.
Give them a medium size task and review it at regular stages
After they’ve completed a task that you’ve also done, it’s time to give them a task that you’ll review. They’ll be no safety net this time, as they’ll be doing all the work.
Medium sized tasks could be uploading multiple email campaigns, setting up a Facebook campaign or building out a funnel page structure.
They are usually repetitive tasks that don’t require a huge amount of creativity. But they do require diligent checking and attention to details.
For example 1 of our first hires was to set up our weekly coaching reminder series. One of the first hires we made not only set the wrong schedule dates and times, but also included the wrong first name personalisation tag.
It meant that only one email went out that was incorrect, but we could adjust and change all of the dates and times and give clear instructions.
The next person we hired to do it, executed the entire upload, scheduling and editing process flawlessly.
We reviewed at regular times, checking every single detail against our original plan.
It’s also a good way to see how your new hire communicates with you. If they regularly ask for feedback and ask you to check, that usually a good sign that there are good hire.
Give them a larger task and review with them at regular stages
Finally, you can give them a larger task with more creativity and freedom, but still remembering to check in and review at regular stages.
Larger tasks could include content creation and uploading into a funnel design. Building an entire email campaign or automation sequence. Or, designing a new infographic.
There usually tasks that require a bit of skill and care, typically take longer and also will be subject to that particular persons creativity.
No two people will complete a larger task in the same way, or produce the same results. But they’ll both achieve the same end goal.
It’s important that we still review at regular stages, asking them to check in with us when a certain stage has been finished.
Rather than have an entire process that they’ll follow for you, this might require a little bit of collaboration and planning.
Ask them how they’d complete a larger task
One of the best questions that I’ve learned to ask, is to ask my new hire “how would you complete this larger task?”
What this does is show you their level of creativity, planning and strategy. Someone who isn’t as skilled as they say they are, will struggle to put forward a plan or strategy and execution.
An experienced higher will know what you’re expecting of them, and demonstrate that they know how to achieve the task.
After someone has told you how they’d complete the task, get them to write up that process that they’ll follow, even if it’s just bullet points, and checking with them regularly as they execute through that task.
All of a sudden, you could be having staff execute very complex marketing funnel processes for you. Without you having to deliver any of the client work.
Set very clear objectives
Something that hasBecome more and more apparent to me, as we make more and more Highers. Is the ability for me to set very clear objectives.
Every single project, no matter how small has to have these 4 very clear objectives outlined in them.
- What timescale do they expect to have this finished by?
- What timescale do I need the project finished by?
- How long do I expect the task to take?
- Have they understood the process enough to execute it without asking questions?
Asking these five questions, or having them documented in the hiring process,we’ll help you mitigate risk. It means that anyone you hire will be accountable, and you’ve always got something to refer back to when something doesn’t go right.
Hire once rather than cheap
My biggest regret is often hiring someone to 5 dollars an hour, it takes them five hours to do something. Rather than hiring someone for $20 and then doing in an hour.
I also find that cheaper hires while useful for items such as data entry, are unable to produce creative and strategic results for certain tasks.
If I have a process which is quite literally based on data entry, I’ll hire someone relatively cheap. If I need some more creativity or skill, I’ll increase my budget.
Where to find help
My favourite marketplace at the moment is peopleperhour.com. They have a fantastic posting and hiring process, as well as the ability to set up regular payments.
I’m also a massive fan of speedlancer.com. The team at speed Lancer will not only set up a project management system for you but you’ll actually get a project manager as well.
Start documenting the processes you deliver to customers
If you want to grow your funnel business you must start documenting the processes you deliver to customers.
You have to do get away from thinking, that you’re the only one who can deliver that process. If you have a series of checklists, or videos that you follow to build something out. You need to get someone else to do that.
No matter how custom or bespoke you think the project is, in our experience we found 90% of the work can be outsourced, documented and process driven.
Find your first hire by outsourcing a small repetitive task that you don’t need to do any more. Use something like Loom or Camtasia to record yourself doing the task, then ask someone else to execute that task.